Privacy Policy

Your privacy matters. Here's exactly what we collect and why.

Last updated: June 28, 2026

Information we collect

When you place an order or create an account, we collect:

  • Contact information (name, email, phone number, shipping address)
  • Payment information (handled securely by our payment processor; we never see or store full card numbers)
  • Order history and product preferences
  • Communications you send to our support team

Automatic information

We use cookies and similar technologies to collect device, browser and usage information that helps us operate and improve the site. You can disable cookies in your browser settings — some features may not work without them.

How we use your information

  • To process and ship orders, send receipts, and provide customer support
  • To prevent fraud and ensure secure transactions
  • To send order updates and optional marketing emails (opt-out anytime)
  • To improve our products, website, and customer experience

How we share your information

We do not sell your personal information. We share data only with:

  • Payment processors required to complete your transaction
  • Shipping carriers (USPS, UPS, FedEx) to deliver your order
  • Service providers operating under strict confidentiality agreements
  • Authorities when required by law

Data security

All transactions are encrypted using 256-bit SSL. We follow industry best practices to protect personal information from unauthorized access, alteration, disclosure or destruction.

Your rights

You can request access to, correction of, or deletion of your personal data anytime by emailing [email protected]. California residents have additional rights under the CCPA.

Children's privacy

Vail Store does not knowingly collect personal information from anyone under the age of 13.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision.